In August 2021, the standard IQOS for heat-not-burn tobacco devices was fully remodeled. The latest models IQOS ILUMA and IQOS ILUMA Prime are not compatible with the conventional tobacco sticks Marlboro Heatsticks and HEETS, and only the dedicated tobacco stick TEREA Stick can be used.
TEREA Stick will be available from August 18, 2021 at “IQOS Store” and “IQOS ILUMA Lab Shibuya”, and from September 2 at “IQOS Shop”, “IQOS Corner”, and convenience stores in Japan. Here, I tried to smoke all 14 types of “TEREA sticks” currently in the lineup and reviewed the taste of each.
PMI’s new heat not burn device “IQOS ILUMA Prime” dedicated tobacco stick TEREA Stick. 20 sticks per pack, 580 yen(about $4.30) including tax.
TEREA Stick with disposable metal pieces
One of the evolutionary points of “IQOS ILUMA” is that instead of eliminating the heating blade, which was troublesome to maintain, a metal piece was placed inside the special cigarette stick to realize maintenance-free while maintaining the central heating type. .. The new exclusive tobacco stick is the TEREA Stick.
Built-in stainless steel-coated metal heat attractant inside the tobacco leaf. By the way, the butts are collectively thrown away as “burnable garbage”.
In addition, the TEREA Stick has succeeded in reducing the spread of odor by preventing the generation of dregs by sealing the tobacco leaves with a lid on the tip of the stick. It’s a big evolution without saying anything, but it’s a taste that bothers me.
The brand “TEREA” is a brand created for IQOS ILUMA, which did not exist not only for IQOS but also for cigarettes. However, the basic taste seems to be similar to that of Marlboro Heatsticks”, and by choosing TEREA Stick with the same package color and name (only Fusion Menthol is not in the lineup), it is a natural switch from the conventional model. Can be done.
The taste has evolved into a clear taste with less miscellaneous taste while keeping the strong taste like the conventional model of “IQOS”. You can feel the liquid taste similar to that of the company’s heat-not-burn tobacco device “Lil Hybrid” that uses a sealed stick, but the strength of the taste is still higher than that of “IQOS ILUMA”. Even if the specifications are changed significantly, the position of “heat-not-burn tobacco best taste” seems to be unwavering.
The holder of “IQOS ILUMA” has a tighter stick insertion slot than conventional devices such as “IQOS 3 DUO”, so it takes a little getting used to getting it well.
The TEREA Stick library where you can find the perfect pack for you
From here, I will explain all types of “TEREA sticks” by actually sucking and comparing them.
review of all 14 types of taste published on the official website of “IQOS”. The number of ● below the product photos introduced below is my own review.
1. “TEREA Rich Regular” — Strong and rich depth that symbolizes IQOS ILUMA
Fragrance: ●●●○○, richness: ●●●●●, strength: ●●●●●
The most powerful device of “IQOS ILUMA” was “TEREA Rich Regular”, which has a rich taste. It is a regular type that harmonizes the aroma and depth of high-quality tobacco leaves with the flavor of “malt (malt / malt)”. What surprised me was the lack of sweetness. Along with the sharp steam, it makes you feel like a cigarette.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Rich Regular” and
“HEETS Deep Bronze” !
2. “TEREA Regular” — Suppressed miscellaneous taste and became calm
Fragrance: ●●●●○, richness: ●●●●○, strength: ●●●●○
The conventional “Marlboro Heatsticks Regular” has a strong taste and a strong taste, although it has a scent and tar feeling, but the “TEREA Regular” is somewhat gentlemanly because it suppresses miscellaneous taste. It has moved to a good position. The fragrant scent of raw tobacco leaves is a basic regular taste with a hint of nuts and wood.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Regular” and
“HEETS Pure Teak” !
3. “TEREA Smooth Regular” — Slight sweet and sour tastes are divided
Fragrance: ●●●○○, richness: ●●●●○, strength: ●●●●○
“TEREA Smooth Regular” is a mild regular type that suppresses habit with a woody aroma and a slight tea scent. I felt a little sweet and sour, probably because the taste of glycerin that was soaked in the tobacco leaves due to the generation of steam came out because the miscellaneous taste was suppressed.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Smooth Regular” and
“HEETS Clear Silver” !
4. “TEREA Balanced Regular” — Sophisticated and sharp acidity is good
Fragrance: ●●●●○, richness: ●●●○○, strength: ●●●○○
“TEREA Balanced Regular” is a regular type that has a sharp acidity first, but has a mellow and slightly sweet taste. The secret flavors are herbs and citrus. By eliminating the miscellaneous taste, the mellowness is emphasized and it is simply delicious.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Balanced Regular” and
“HEETS Balanced Yellow”
5. “TEREA Black Menthol” — Modest sweetness that hits the back of the throat
Fragrance: ●●○○○, richness: ●●●●○, menthol strength: ●●●●●
A powerful menthol type commonly known as “Bramen”, which is popular for both cigarettes and heat-not-burn tobacco “Marlboro”. The “TEREA” version also has an outstandingly strong refreshing and cold sensation, and you can feel a tingling stimulus that is close to bitterness and has less sweetness. It has a sharp taste with little miscellaneous taste and a strong nicotine feeling.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Black Menthol” and
“HEETS Icy Black” !
6. “TEREA Menthol” — Menthol is prioritized and the cigarette feel is mild
Fragrance: ●●●●○, richness: ●●●●○, menthol strength: ●●●●●
A menthol type characterized by spiciness based on peppermint. The cigarette feeling is mild, and the menthol feeling wins. If you like strong menthol, is it an iron plate?
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Menthol”
, “HEETS Cool Jade” , and
“HEETS Frost Green” !
7. “TEREA mint” — Ideal combination of menthol and tobacco flavor
Fragrance: ●○○○○, richness: ●●●○○, menthol strength: ●●○○○
A menthol type for those who want to taste deliciously with a good balance of menthol and tobacco taste. The balance is exquisite, and it’s as delicious as the understated menthol cigarettes of the good old days of cigarettes.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks
Mintha” and “HEETS Fresh Emerald” !
8. “TEREA Black Purple Menthol” — For berry flavor lovers who want more exhilaration
Fragrance: ●●●●●, Rich: ●●●●○, Menthol strength: ●●●●●
Flavor Menthol reinforced flavor of “TEREA Purple Menthol”, which is the most popular menthol type. The sucking response is a middle body similar to general flavor menthol. Although it has a tobacco-like sucking taste, it has a refreshing flavor of menthol and a wet fruity feeling of berries, and it feels gentler than the regular type straight taste. Of menthol and berry, the former is stronger, especially the exhilaration that comes out of the nose is volumey. You can feel the same nuance as the vivid menthol feeling of “TEREA Black Menthol”. Berry is a ripe cassis character, but with the exhilaration of menthol, it is also lush and you can feel the nuances of blueberries. Recommended for those who like belief flavor and want more exhilaration.
[Similar Flavors] Recommended for those who smoke
“TEREA Purple Menthol”
, “Marlboro Heatsticks Purple Menthol” , and
“HEETS Fresh Purple” !
9. “TEREA Purple Menthol”
Fragrance: ●●●●●, Rich: ●●●●○, Menthol strength: ●●●●○
Berry menthol type that is popular for all types of heat-not-burn tobacco. It features a mellow aroma that includes blueberries and grape skins, a lustrous refreshing sensation, and a medium-bodied wine-like flavor. However, some people may feel a chemical aroma because of the reduced miscellaneous taste.
[Transfer Information] Recommended for those who smoke
“Marlboro Heatsticks Purple Menthol”
, “Marlboro Heatsticks Fusion Menthol” , and
“HEETS Fresh Purple” !
10. “TEREA Fusion Menthol” — Fashionable menthol with 3 flavors of combination
Fragrance: ●●●●●, richness: ●●●○○, menthol strength: ●●●●○
“TEREA Fusion Menthol” is a flavor menthol type that sells three flavors of combination, as the name “Fusion” suggests. The spread of aroma is really clear, the cool menthol and herbal tea feeling, and the slightly sweet floral scent, combined with the lack of miscellaneous taste of “IQOS ILUMA”, gives a sharper impression. The “tar taste” that I felt in the “Marlboro Heatsticks” version has become more modest, which makes it easier to feel the balance and sweetness. It is also fashionable to feel the floral scent from the butts even after you finish smoking.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Fusion Menthol” !
11. “TEREA Black Yellow Menthol” — Citrus with a vivid cool feeling
Fragrance: ●●●○○, richness: ●●●●○, menthol strength: ●●●●●
“TEREA Black Yellow Menthol” has a very strong menthol from the top to the last, and even after you finish sucking it, a cool feeling remains in your mouth for a while. Perhaps because this mint feeling is strong, the citrus feeling has a gentle aroma and taste. However, the taste and richness of tobacco are felt firmly, and it is a volumey overall.
[Similar Flavors] Recommended for those who smoke
“TEREA Yellow Menthol”
, “Marlboro Heatsticks Yellow Menthol” , and
“HEETS Tropical Yellow” !
12. “TEREA Yellow Menthol” — Peculiar spicy stimulus
Fragrance: ●●●●○, richness: ●●●●○, menthol strength: ●●●●○
Flavor-based menthol type featuring a bright yellow-green package. A blend of citrus and herbal scents, spicy stimuli are good, but the scent is somewhat oriental. Menthol is strong.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Yellow Menthol” and
“HEETS Citrus Green” !
13. “TEREA Tropical Menthol” — Good impression of tropical menthol that feels delicious
Fragrance: ●●●○○, richness: ●●○○○, menthol strength: ●●●●○
Flavor type menthol type “TEREA Tropical Menthol”. Even if you say “tropical” in a bite, there are various tastes, but it is preferable that this product has a “tropical fruit” feeling and that it is exotic to the extent that even Japanese people feel it is delicious. .. The pure and strong refreshing feeling is perfect for the hot season.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Tropical Menthol” and
“HEETS Tropical Yellow” !
14. “TEREA Bright Menthol” — Faintly fruity
Fragrance: ●●●○○, richness: ●●●○○, menthol strength: ●●●●○
The yellowish package “TEREA Bright Menthol” is a flavored menthol type of green fruit. However, the taste and aroma of green fruits, to which kiwi and green papaya belong, are not really strong, and after spitting out strong menthol steam from the mouth, it has a faint scent, and there is little habit.
[Similar Flavors] Recommended for those who smoke
“Marlboro Heatsticks Bright Mensole” !
TEREA Stick that allows you to spend a luxurious time
Along with the flagship model “IQOS ILUMA Prime”, the exclusive tobacco stick “TEREA” series that appeared in August 2021. Currently, among the sticks for heat-not-burn tobacco, along with the “Marlboro Heatsticks” series, it is a high-end brand with the highest price of 580 yen(about $4.30).
However, as you can see by actually smoking it, it is a fact that the combination of TEREA Stick and IQOS ILUMA is full of top-class luxury among heated cigarettes. Above all, I took off my hat for the depth of “TEREA Rich Regular” and the perfect balance between the tobacco taste and menthol feeling of “TEREA Mint”.
If you want to spend your time as luxurious as possible, we recommend the TEREA Stick. This is because there is no unpleasant taste and you can get the strongest taste at present.
Like the “Marlboro Heatsticks”, the color of the package is different, but the unfriendlyness of not knowing the name of the flavor without looking at the top remains.
